Questions explained
9 questions we get often, each with the long answer and the data behind it.
Where the numbers are ours, we publish how they were measured. Where the answer is that something does not work, we say so, even when it is a service we could have sold you.
In the order it makes sense to read them
The first two carry a date, because they describe changes with a deadline that were just announced. From the third the path begins: the symptom, the check you can run yourself in thirty seconds, what that check misses, the technical layers, and finally the questions worth asking someone before you pay them. The last one sits apart: it is about how the discipline has died nine times so far, and what is different this time.
- 01
Does the Cloudflare change on 15 September affect me?
Probably not, and the press got the scope wrong. But the real trap affects everyone: blocking training also cuts off Googlebot.
- 02
What the ad register ChatGPT has to publish will reveal
From December 2026, every ad shown in ChatGPT becomes public and queryable through an API. What it contains, and what it leaves out.
- 03
Why my competitors show up in AI answers and I do not
Three measured causes, in order of how often they occur, from a scan of Romanian businesses.
- 04
How do I check whether an AI can read my site
The thirty-second test, with no paid tool, and the numbers from three sites we built for clients.
- 05
The mistakes that make you invisible to AI engines
Six mistakes from real audits, each with its symptom and its check. Including the ones the test above does not catch.
- 06
What structured data actually does for AI
It ranks nothing. It spares the model from guessing. With the types actually declared on coralbaby.ro and muzeulcfr.ro.
- 07
Do security headers matter for AI visibility?
They are not a ranking factor and we will not pretend they are. With what we fixed on our own site, and why we stopped short.
- 08
What to ask before you hire a GEO expert
Seven questions that separate a supplier who measures from one who promises. They apply to us too.
- 09
SEO has died nine times. Is the tenth different?
It first died in 1997, the year the term was coined. What it absorbed each time, and the test with thresholds written in advance.
The short questions live elsewhere
The pages above are the ones that needed room, because the answer takes data, commands to run, or examples. The rest get a one-paragraph answer and sit in the resources section on the home page, where they read faster.