Do I have to give you my Google account password?

No. You add us as a user on the Google Analytics property, with the editor role, and you can remove access at any time.

I already have Google Analytics. What else do you do?

We add the channel for AI assistants, fix the tags and build the report. If the setup is correct, it takes a few hours.

AI TRAFFIC

Measuring traffic from AI assistants

How many customers ChatGPT brings you, in numbers

Most website owners do not know how many customers come to them from ChatGPT. Google Analytics mixes AI visits with the rest, and some show up as “Direct”, meaning nowhere. We separate the traffic from AI assistants and show you, month by month, what it brings.

What you get

The deliverables

The “AI assistants” channel
Visits from ChatGPT, Perplexity, Gemini, Copilot, Claude and other assistants, grouped separately from the rest of your traffic.
The report
How many visits come from AI, which pages people land on and how many orders or forms they send.
Your dashboard
A dashboard you can open at any time, in Google Analytics or Looker Studio, or in the analytics tool you choose.
AI crawlers (optional)
From the server logs: how often the ChatGPT, Perplexity and Claude crawlers read your site.

How we work

The technical side

01The analytics account stays yours. You give us editor access or we create it together, on your Google account.
02If you have no analytics tool, we install one: on WordPress through a plugin, on Shopify, Gomag or Wix through the dedicated field, on a custom-built site through Google Tag Manager.
03We create the “AI assistants” channel and fix the tracking tags (UTM).
04We check the cookie banner: in the EU, without correctly sent consent (Consent Mode v2), Google Analytics loses some of the visits.

What you gain

In short

You learn what AI visibility is worth to you, in visits and sales, and you can check for yourself whether what you pay for GEO brings anything.

Three ways to measure

Tool	When it fits	What to know
Google Analytics 4	you run or will run Google Ads; you want detailed order data	free; needs a cookie banner with Consent Mode v2; data starts on the day it is installed
Cookie-free tool (Plausible, Cloudflare Web Analytics, Vercel Analytics)	small company; you only want “how many come from AI and to which pages”	no cookie banner; less detail; Plausible ~9 €/month, Cloudflare free
Server logs	a first look, with nothing installed on the site	needs hosting access; good for AI crawlers, weak as a monthly report

On the sites we build, we add a cookie-free tool from day one. Monthly tracking of the AI channel can be part of the GEO optimisation subscription.

What cannot be measured exactly

Some ChatGPT visits arrive untagged (from the app or from copied links) and show up as “Direct”. In the report we mark them as an estimate.
Google AI Mode and the AI summaries in search arrive mixed with regular Google traffic. We can only approximate them, by comparing with Search Console data.

Frequently asked questions

Do I have to give you my Google account password?: No. You add us as a user on the Google Analytics property, with the editor role, and you can remove access at any time.
I already have Google Analytics. What else do you do?: We add the channel for AI assistants, fix the tags and build the report. If the setup is correct, it takes a few hours.